Brodovitch is one of my favourite designers of all time. Discovered him in high school while reading Bazaar. I’d like to think I ended up pursuing graphic design because of him. So of course I was delighted when, on first opening his monograph, I found all the captions lovingly set in Futura. And so nicely contrasted with Bodoni! It’s really the perfect typeface for captions, I think: it’s still highly readable at small sizes, but with a bit of personality. Does there exist a better typeface for captions?* If you say Avenir, you’re a wimp. Avenir is for the kind of people who drink decaf, or go to Nandos and order their chicken with “lemon and herb” sauce. What is the point, really…*Actually, Museo is pretty nice for captions too. Not even in the sans version, but the original, just leave those friendly kicks in. Looks great in 6pt. I was quite surprised! I like it because it’s so practical, but with personality. Just like Futura.

Brodovitch is one of my favourite designers of all time. Discovered him in high school while reading Bazaar. I’d like to think I ended up pursuing graphic design because of him. So of course I was delighted when, on first opening his monograph, I found all the captions lovingly set in Futura. And so nicely contrasted with Bodoni! It’s really the perfect typeface for captions, I think: it’s still highly readable at small sizes, but with a bit of personality. Does there exist a better typeface for captions?* If you say Avenir, you’re a wimp. Avenir is for the kind of people who drink decaf, or go to Nandos and order their chicken with “lemon and herb” sauce. What is the point, really…

*Actually, Museo is pretty nice for captions too. Not even in the sans version, but the original, just leave those friendly kicks in. Looks great in 6pt. I was quite surprised! I like it because it’s so practical, but with personality. Just like Futura.